Telstra - Stronger Together Internal Comms Campaign
Uniting hundreds of Telstra Partners together under one united mission.
Telstra’s partners play a critical role in delivering customer experience - but the relationship felt transactional. Partner churn was high, and the emotional connection was low. The idea was simple - Partners are the unsung heroes of the Telstra offering - let’s make them feel known. Working with senior leaders, we built Stronger Together - an internal storytelling platform that repositioned partners as heroes of the Telstra ecosystem.
The campaign lived everywhere partners showed up in executive speech, event presentations, intranet and internal newsletters, partner-facing communications and case study videos celebrating shared wins. The messaging focused on shared purpose, mutual success, and the real humans behind the partnerships.