Cashrewards - TOV and Content Strategy
Australia’s largest cashback platform had a digital first approach to it’s user growth - I helped define it’s voice and set a strategy to reach more customers.
Cashrewards was rebranding — but a new logo alone doesn’t change how a brand feels. They needed a tone of voice that reflected optimism, value and everyday wins, while staying consistent across a fast-growing business. We helped codify the new brand voice by developing a Tone of Voice guide, creating a strategic message matrix for internal alignment, rewriting key website pages in the new style and optimising content for SEO without losing personality. The goal: clarity, consistency and a little bit of joy.
