Rowan Thambar | Rate Thy Neighbour
Earned Media Campaign
Before setting off on my very first national stand up comedy tour, I needed to lift my profile as an artist.
So I developed an idea that caught the attention of Australia…
The Approach
Last year I saw my neighbour throw dog poo at a man in the park…
I ended up being a police witness.
My 2026 Melbourne Comedy Festival show is all about the incident and what happened in the months afterwards.
To make sure something like this never happens again, I built a survey called Rate Thy Neighbour where people can anonymously assign an Uber-style rating to their neighbours. Users can rate their neighbours on a list of qualities like ‘Bin Generosity’ and ‘Noise Complaints’.
They can also view the national leaderboard to see which suburb has the best and worst neighbours
