XXXX | Made For XXXX

“In The Beer-gining” - TVC

Iconic Australian beer launched a new brand platform, that flips the traditional idea of beer advertising on its head.

They let me help.

The Approach

Made for XXXX is built on the simple but provocative idea that: XXXX wasn’t created to help Australians enjoy the good life, the good life was actually created to help us enjoy XXXX.

While freelancing with the incredible team at Thinkerbell - I was lucky to jump on this brief. Helping with scripting and the building out of the ‘Made For XXXX’ platform.

Writing a big beer ad, as a comedy writer was such a thrilling and exciting opportunity - really proud of all the work that got put into this TVC.

Karen Sterling-Levis, Brand Director – Core Beer at Lion, says the platform reflects the brand’s long standing role in Australian culture: “XXXX has always been there at the moments that matter and the ones that don’t... Made for XXXX acknowledges that legacy with confidence and humour. It reminds people that XXXX is the champion of the good life.”

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