Bega Group - GutGood OOH Campaign
Move over Calvin and Hobbs, there’s a new cartoon duo taking over Australia
Meet Brain and Gut.
Probiotics are good for you, but the category takes itself very seriously. GutGood needed to communicate health benefits without feeling clinical or joyless. What if your gut and your brain could talk to each other? We created illustrated Gut and Brain characters who starred in comic-strip-style OOH placements nationwide. The work used humour to humanise the science — showing how GutGood supports sleep, energy and overall wellbeing in a way that made people smile mid-drive.
The campaign included a national OOH rollout with strong brand recall, demonstrating health messaging made accessible, friendly and human and a distinctive brand world for a new product launch.